Dairy products are basically based on Milk. India ranks next only to USA & USSR in world milk production. There are a number of dairy products like butter, cream, cheese, Khoya, Paneer, flavoured milk etc. There is always a greater demand for milk and dairy products among people. Ghee and butter are used for ice-cream manufacture, as cooking fat, in the confectionery industry etc. Paneer is consumed directly and in hotels and restaurants. There is huge market for Indian milk products. Key concern for setting up a dairy plant would be regular and timely supply to the market, consistency in quality and reasonable pricing arer all essential to build up a strong market and brand equity.
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